MODULE THREE: LESSON ONE
The Purpose of Your Home Page
Your homepage is your website’s front door. it’s the first thing visitors see and the place where you make your first impression. This page sets the tone for your author brand and invites readers to explore more about you and your books.
Why Your Home Page Matters
When someone lands on your site, they want to quickly understand who you are and what you offer. A well-designed homepage helps visitors find what they’re looking for without feeling overwhelmed or lost.
Key Goals for Your Home Page
Introduce Yourself and Your Brand
Share a brief welcome message or a striking hero image that reflects your style and personality. This helps readers connect with you on a personal level.
Showcase Your Books
Highlight your latest releases, popular series, or featured titles to grab attention right away. Readers want to know what books they can buy or read next.
Encourage Newsletter Sign-Ups
Building your mailing list is vital for staying connected with your fans. Make sure there’s a clear and inviting way for visitors to subscribe.
Guide Visitors to Explore More
Provide easy-to-find links to other important pages, like your About page, Shop, Blog, or Contact page. Make navigation simple and intuitive.
Keep It Focused and Friendly
Your homepage shouldn’t try to do everything. Focus on the essentials and keep your message welcoming and straightforward. This encourages visitors to stay longer and explore deeper.
action steps
Think about what you want readers to know immediately when they visit your homepage.
Jot down a short welcome message or tagline that feels like you.
Make a list of your key books or series you want to feature.
Consider how you want visitors to navigate your site from the homepage.
